Stationery Work - Uncle Tong

The story of Uncle Tongdao (sometimes seen as "Uncle Zodiac") begins with the online success of a single person: . In the mid-2010s, while working as a freelance illustrator, Cai Yuedong began posting comics on Weibo, one of China's most popular social media platforms. His cartoons, which often play on the stereotypes associated with different astrological signs—like fussy Virgos or emotional Cancers—struck a chord with millions of young people.

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There is a specific sound that triggers my fondest childhood memories. It’s not a song or a bird call. It’s the shuffle-scrape of a wire rack sliding over a metal shelf, followed by the crinkle of a paper bag. The story of Uncle Tongdao (sometimes seen as

: The friction of a well-crafted nib against textured, high-grade paper yields a sensory satisfaction that a keyboard simply cannot mimic. Swap generic online gift cards for beautifully wrapped

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In a world dominated by digital communication, a small stationery store in Singapore has managed to thrive and build a loyal following across generations. Uncle Tong Stationery, a humble shop that has been around since 1985, has become an institution in the hearts of many. Let's dive into the fascinating story of Uncle Tong and explore what makes this stationery store so special.

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